Meet the Founder
Misty Rātima - founder, designer, maker, and teacher.
As an indigenous Māori designer with a strong sense of community and an intrinsic connection to whenua, I’ve always had a love hate relationship with fashion. After years of interviews, panel discussions and corner conversations on the harmful impacts, I decided it was time to fully walk the talk. To build an ethical and circular clothing brand that does what it says on the label, challenging our people to come together around Papatūānuku and protect her most vulnerable.
Donated denim turned into inter-generational wardrobe pieces is just a starting point, because we have bigger dreams and our hearts are set on global change.
Join the family, follow the journey and spread the good word.