WE THE PEOPLE
As a proud indigenous Māori business based in Aotearoa, we are a circular fashion label deeply rooted in Māori principles. Our primary mission is to act as stewards of Papatūānuku, by advocating for responsible practices within the fashion industry that promote her rejuvenation and preservation.
We firmly stand against capitalist systems that exploit vulnerable nations and deplete natural resources. Instead, we actively resist such practices.
Our circular design approach centers on the reuse of pre-existing materials, including discarded items and deadstock fabric, to craft new garments. This enables us to reduce unnecessary waste sent to landfills, extend the lifespan of materials, and provide an eco-conscious choice for discerning consumers.